Actionable Advice and Business Advisory

For Founders Building Long-Term Value

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Lead With Clarity. Grow With Purpose. Exit With Value.

DOES THIS REFLECT YOUR CURRENT REALITY?

  • Is revenue increasing, but profitability unclear?
  • Are you still the point of escalation for most decisions?
  • Does progress feel slower than it should at this stage?
  • Are cultural or performance issues beginning to surface?
  • Is cash flow strong, yet margins tighter than expected?

The Strategic Mind Behind WS Business Advisory

Hi, I’m Warrick Strydom

Certified Business Advisor* | Growth and Exit Specialist*

*IOA Certified®

I work with established business owners who want to build companies of substance. Businesses that generate strong profit, operate with structure, and hold value beyond the founder.

With over 25 years of entrepreneurial and executive experience, I bring practical insight shaped by founding, leading, acquiring, and scaling businesses across multiple sectors.

As a business advisor, my focus is clear: strengthen financial performance, build leadership depth, and drive disciplined business development that supports sustainable growth and exit readiness

WORK WITH ME
YEARS IN BUSINESS
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MANAGING DIRECTOR ROLES
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BUSINESSES FOUNDED
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Business Consulting Services

The Standard
You Can Expect

Depth of Experience

Over 25 years of entrepreneurial and executive leadership across growth, turnaround, acquisition, and scale. Advice grounded in real experience, not theory.

Over 25 years of entrepreneurial and executive leadership across growth, turnaround, acquisition, and scale. Advice grounded in real experience, not theory.

Over 25 years of entrepreneurial and executive leadership across growth, turnaround, acquisition, and scale. Advice grounded in real experience, not theory.

Over 25 years of entrepreneurial and executive leadership across growth, turnaround, acquisition, and scale. Advice grounded in real experience, not theory.

Over 25 years of entrepreneurial and executive leadership across growth, turnaround, acquisition, and scale. Advice grounded in real experience, not theory.

Why Use a Certified Business Advisor?

Grow Your Business

Adopt a customer-centric approach that prioritises value creation over volume-driven sales.

Increase Business Value

For many owners, 50–90% of personal wealth is tied to the business. Strengthening structure and profitability protects and grows that value.

Become Exit-ready

More than half of SME owner exits are unplanned. I help you prepare proactively, so you remain in control of timing and outcome.

PROVEN IMPACT

PROVEN IMPACT

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★ ★ ★ ★ ★
Although it’s still early days working with Warrick, I can already see a huge impact. His guidance has given me clarity, confidence, and a fresh perspective on both my business and personal decision-making. He challenges my thinking in a way that pushes me forward while making me feel fully supported. Even in this short time, I’ve noticed a shift in how I approach challenges and opportunities. My strategy is sharper, my decisions are more confident, and I have a clearer vision for what’s next. He doesn’t just offer advice—he helps reframe obstacles into opportunities. We have tried, on more than one occasion other coaches but Warrick is definitely the “one”. You won’t be sorry choosing him on your journey.
Melissa von B
Co-Founder & Owner
★ ★ ★ ★ ★
Although it’s still early days working with Warrick, I can already see a huge impact. His guidance has given me clarity, confidence, and a fresh perspective on both my business and personal decision-making. He challenges my thinking in a way that pushes me forward while making me feel fully supported. Even in this short time, I’ve noticed a shift in how I approach challenges and opportunities. My strategy is sharper, my decisions are more confident, and I have a clearer vision for what’s next. He doesn’t just offer advice—he helps reframe obstacles into opportunities. We have tried, on more than one occasion other coaches but Warrick is definitely the “one”. You won’t be sorry choosing him on your journey.
Melissa von B
Co-Founder & Owner
★ ★ ★ ★ ★
Although it’s still early days working with Warrick, I can already see a huge impact. His guidance has given me clarity, confidence, and a fresh perspective on both my business and personal decision-making. He challenges my thinking in a way that pushes me forward while making me feel fully supported. Even in this short time, I’ve noticed a shift in how I approach challenges and opportunities. My strategy is sharper, my decisions are more confident, and I have a clearer vision for what’s next. He doesn’t just offer advice—he helps reframe obstacles into opportunities. We have tried, on more than one occasion other coaches but Warrick is definitely the “one”. You won’t be sorry choosing him on your journey.
Melissa von B
Co-Founder & Owner